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User experience design (UXD, UED, or XD) is the process of manipulating user behavior[1] through usability, usefulness, and desirability provided in the interaction with a product.[2] User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.[3] Experience design is not driven by a single design discipline. Instead, it requires a cross-discipline perspective that considers multiple aspects of the brand/ business/ environment/ experience from product, packaging, and retail environment to the clothing and attitude of employees. Experience design seeks to develop the experience of a product, service, or event along any or all of the following dimensions:


1) Duration (initiation, immersion, conclusion, and continuation)

2)Intensity (reflex, habit, engagement)

3)Breadth (products, services, brands, nomenclatures, channels/environment/promotion, and price)

4)Interaction (passive ↔ active ↔ interactive)

5)Triggers (all human senses, concepts, and symbols)

6)Significance (meaning, status, emotion, price, and function)