Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

SEO techniques are being used to increase the reach of content created for the internet. It’s an essential practice for any Digital Marketing strategy. By understanding the search algorithms’ criteria, we can guarantee the material created by the company is ranked among the SERPs’ first results.

However, dominating the search results page is not enough for a brand that seeks to make the most of its relationship with the digital audience. The constant growth of social networks makes them essential to consolidate the company’s online presence. Therefore, a strategy aimed at them can be valuable.

That’s where Social Media Optimization comes in. It’s a concept that, if applied correctly, can optimize and maximize the impact caused by the use of social networks.